Upfront

VC firm · Los Angeles, CA

Verified active in the last 12 monthsSEC-registered adviser

Venture firm based in Los Angeles, CA. Most recent fund on file: Upfront Secondary II-C, L.P. ($10M offering), filed Aug 2026. Partners sit on the boards of 6 startups that raised recently.

“Upfront Ventures is a venture capital firm based in Los Angeles. We invest in technology businesses across digital media, SaaS, consumer internet and retail innovation.” (from the firm’s website)

Stages: Pre-seed to Series B
Typical check (est.): $100K–$300K
Latest fund: $10M · Aug 2026
Last verified activity: Aug 2026

Focus

B2B SoftwareHealthcare

Recent portfolio activity

DroneBase
Board seat · CA
Feb 2026
Daytona Platforms
Board seat · NY
Feb 2026
Playbook Digital
Board seat · CA
Aug 2024
Cellular Longevity
Board seat · CA
Mar 2024
Relay Financial Technologies
Board seat · A6
Feb 2024
Health Data Vision
Board seat · CA
Feb 2023

Funds and vehicles on SEC file

Upfront Secondary II-C, L.P.
Fund · $10M offering
Aug 2026
Upfront Secondary V, L.P.
Fund · $3.41M offering
Jul 2026
Upfront Secondary II-A, L.P.
Fund · $8M offering
Mar 2025
Upfront Secondary IV, L.P.
Fund · $5M offering
Jan 2025
Upfront Secondary III, L.P.
Fund · $25M offering
Jul 2024
Upfront Secondary II, L.P.
Fund · $25M offering
Apr 2024
Upfront Secondary I, L.P.
Fund · $50M offering
Dec 2023
Upfront Growth IV, L.P.
Fund · $200M offering
Sep 2023
Upfront VIII, L.P.
Fund · $280M offering
Sep 2023

Sources

SEC Form D: Upfront Secondary II-C, L.P.Aug 28, 2026
SEC Form D: Upfront Secondary V, L.P.Jul 9, 2026
SEC Form D: Upfront Secondary II-A, L.P.Mar 11, 2025
SEC Form D: Upfront Secondary IV, L.P.Jan 2, 2025
SEC Form D: Upfront Secondary III, L.P.Jul 18, 2024
SEC Form D: Upfront Secondary II, L.P.Apr 4, 2024
SEC adviser record: Upfront VenturesMar 31, 2026
Firm websiteOct 12, 2026

Profile last verified Oct 12, 2026. Is this you? Correct or remove this profile.